According to studies, visitor’s first impressions of your business website are over 90% design-related. It only takes 50 milliseconds for a customer to form an impression about your business. These 50 milliseconds will decide whether customers will stay or leave your site. Since your website is the face of your business online, it is imperative you make a good impression right away. As you only have a fraction of time to capture the attention of a potential customer or client, creating a website with a professional web design is vital.
What is a professional website design?
Everything that is appealing to the eye catches peoples’ attention. The same applies to your website design. The design of your website has unique colors, shapes and images that people will identify with your brand. A professional website design is one that is consistent, responsive, and perfectly optimized.
Here are four ways your website design can boost your business.
#1: Web page design enhances your brand and builds trust
Studies found that 46% of consumers base their decisions on the credibility of a website from its visual appeal and aesthetics. If a website is appealing with proper navigation and usability, clients are more likely to trust your brand.
Also, visitors don’t always convert or contact your business on their first visit to your site. However, if they have a bad experience on your site, 88% of them won’t return.
#2: Web design increases conversions
Some businesses have websites with high traffic but few sales. There are a variety of reasons that can cause this situation. For instance, if your website is not mobile-friendly, users are five times more likely to leave. If your home page lacks a Call to Action (CTA) , as 70% of small business websites do, it is difficult for people to take action on your page. To avoid losing customers and leaving money on the table, your website design must be optimal.
#3: Web design enhances user experience and usability
Usability and user experience are very important concepts in website design. Simple and clear navigation will allow your customers to browse your website effortlessly. Slow websites that take too much time to load risk losing visitors. Color combination and readability are also important. A professional website design should also focus on having appealing and easy-to-read content.
#4: Web design impacts SEO (Search Engine Optimization)
An SEO-friendly website will attract more customers because it will be ranked higher on major search engines. Web design directly affects your SEO. This is because unsatisfied visitors who leave an unappealing website quickly will negatively affect the site’s ranking. Search engines will always favor sites that users enjoy and take their time on. Page speed, headings and usability are also web design factors that influence your ranking on Google and other major search engines.
Professional web page design for your business
Successful businesses know the importance of creating an eye-catching and user-friendly website. If you want your business to stand out among your competitors, invest in high-quality and professional website design. The first impression is the last impression for many customers, so creating a professional web page is an important factor in driving your business forward.Your website should not leave customers with a bad experience. Remember, happy customers mean more business.
If you are looking to create a professional website, don’t hesitate to contact us today to find out how our web design services can help drive your business forward.