Driving clients to your website and connecting with them as quickly and effectively as possible can be difficult to accomplish. Connecting and communicating with clients in their native language is a strategic way to reach this objective and stay ahead of the competition. If your clients are not able to navigate your website in a language they are familiar with, they can quickly lose interest, exit your site and never come back. No business wants to lose out on potential clients and leave money on the table. To avoid this from happening, it is imperative you take action to speak your clients’ language online.
Diversity of languages in the United States
There is a huge diversity of language in the United States. The top three spoken languages in the U.S are English, Spanish, and Chinese. Spanish has been growing at a rapid pace for the past few decades. In fact, by 2050, the U.S is expected to have more Spanish speakers than in any other country in the world. More than half of the U.S Hispanic population lives in California, Texas, and Florida, and states with the most Spanish speakers are in New Mexico, Texas, California, Arizona, and Florida. By strategically translating your website to Spanish, or any other widely spoken foreign language in your specific area, you can easily attract new clients of different demographics.
Connecting with your clients
People search and consume content in the language they are most familiar with. People also feel more comfortable looking for products and services in their own language. By translating your website to Spanish, or any other language strategic to your business, you can bring on new clients that were never aware you existed. By taking the simple step to translate your website professionally, you will build trust and longer lasting connections with clients as well as referrals.
Stand out from the competition and increase sales
Over 70% of people are more likely to buy a service from the same business again if they can access information in a language they are familiar with. By removing language barriers, you will acquire more leads and therefore make more sales. Presenting your content in multiple languages gives your business a competitive advantage. This is a successful tactic used by hundreds of thousands of successful companies.
How SEO translation services can help grow your business
Optimizing your website in a language other than English to grow your presence on the web is one of the best ways to drive clients to your website. By using SEO to translate your website, you will allow search engines like Google to understand your multilingual website and therefore place you higher in the search results. SEO translations can help your business expand internationally to other markets or simply help your local business connect with a new client base locally. Don’t ignore this simple, yet effective strategy to stand out in a competitive online space and make your presence known to your clients. Contact us to learn more about our translation services and find out how we can help your business bring on new clients.