One of the best ways to attract new customers who are not aware of your products or services is to connect with them in their own language on your business website. Whether you are a multinational business wanting to expand to new markets or are a local business wanting to bring in new customers of different demographics, translating your website to a language your target market speaks, while using SEO to optimize your website’s content, is a strategic way to boost your business’s visibility on the web. SEO translation or multilingual SEO is becoming more and more important in this day and age and you should consider taking advantage of this simple yet overlooked strategy to bring on new customers.
What is SEO translation?
Search engine optimization (SEO) is the process of ranking your website on major search engines to drive organic traffic to your site. Businesses, big and small, seek to effectively use SEO to build their customer list online. SEO translation or multilingual SEO aims to optimize the content written on your website translated in a different language, to help your target customers find your business. If you translate your website while using SEO, not only are you able to speak your customers’ language online, but you also ensure your customers find you ahead of your competitors.
Why is SEO translation important?
Regardless of the apparent dominance of English on the web, only about 20% of users actually speak English. As more and more people become digitally enabled, the dominance of the English language online continues to decline. It is only natural for people to want to search and consume content in a familiar language.
According to e-commerce studies, over 70% of users browse online in their native language, and over 70% are more likely to purchase a product or service in their own language. Most people also reported that the ability to obtain information in a familiar language is even more important than price!
How SEO translations can transform your website
Without SEO, it would be difficult for clients to find your website on major search engines. SEO translation services done by an agency that specializes in both translations and SEO can help prepare your multilingual site to reach a broader customer base.
Standard SEO plans optimize your website in one language, but the plan is to reach broader audiences by creating content for customers in their own language. You can even go a step further and target particular locations using local SEO to accomplish two things:
· Expand your customer base
· Rank in a particular area in a different language
For example, if you are an attorney that wants to get Spanish speaking clients, you can translate your website to Spanish while taking advantage of SEO tactics to target clients in Miami, Houston, and New York, all major cities where Spanish is widely spoken.
How this strategy can boost your business
SEO translation centers around translating and optimizing content for a specific language, to improve the ranking of your web page on major search engines. With the right multilingual SEO plan, individuals of various demographics in multiple locations will be able to discover your website in a language they are familiar with.
SEO translation needs to be executed in an effective manner to reap the benefits and avoid missing out on potential customers. Check out our SEO translation page for more information on our services and how we can help improve your business' presence online.